Retail therapy

mamaME Box

Mums Off Duty, mamaME Box, Directory

Join the monthly subscription box for mums. Receive 5 gorgeous, practical and fun treats every month – all carefully curated to help mama enjoy a little me-time. You can purchase a one-off box, or subscribe and save. Treat yourself or gift a lucky mama in need of a little tlc.

We are passionate about supporting mamas and that includes sourcing many of our products from other mama-run businesses. Who better to make and provide treats for mamas, than mamas themselves! So, mamaME boxes will be stuffed full of wonderful products made by mamas, for mamas, and other exciting treats from small, independent businesses.

Milo and Matilda

Mums Off Duty, Directory, Milo and Matilda

Milo and Matilda. We are a little place online run by some absolutely lovely Mamas whose sole aim is to fill your little ones’ rooms with gorgeous, yet affordable things. We don’t do boring, and where possible we personalise. 

From cute ride-ons and prints for your nursery, to the most adorable personalised gifts such as our super popular children’s backpacks, drawstring bags and aprons. Because we are mamas to small children ourselves, we source only the best things that we would want our children to have. 

We would love you to follow us on Instagram to see what we’re all about!


Rosita Lollipop / Riot Lounge
Hitchin, Hertfordshire

Mums Off Duty, Directory

Rosita Lollipop celebrates its 8th year! Hoorah! We’re a small shop in Hitchin, Hertfordshire with a big heart! We have an exciting array of children’s clothing, shoes, accessories and gifts. We are not your average High Street shop! Among the many lovingly curated brands in-house are Maxomorra, Tobias and the Bear, Zaxy Kids shoes, Bob and Blossom, books published by the V&A and Tate Modern, Rockahula Kids jewellery, Lapin and Me lamps, and much, much more. The other half of the shop is our vintage inspired adult clothing, shoes, accessories and gifts now called Riot Lounge. Pop in and be dazzled! Follow us on Instagram to see our wondrous delights!